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No Logo

No Logo

13:00 28 February in Documentary/Film, Eco/Social, Politics/Economics
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No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999, shortly after the 1999 WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.

The book focuses on branding, and often makes connections with the alter-globalization movement. Throughout the four parts (“No Space”, “No Choice”, “No Jobs”, and “No Logo”), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald’s, Shell, and Microsoft — and of their lawyers, contractors, and advertising agencies. Many of the ideas in Klein’s book derive from the influence of the Situationists, an art/political group founded in the late 1950s.

However, while globalization appears frequently as a recurring theme, Klein rarely addresses the topic of globalization itself, and usually indirectly. (She would go on to discuss globalization in much greater detail in her 2002 book, Fences and Windows.)